AllModern’s retail experience mirrors the integrity of the brand identity. The exterior and interior materials play on the juxtaposition of warm + cool while the large windows bring the outside in. Print pieces are simple and straight-forward for easy digestion. The cutting-edge tech elements, such as large touchscreens, allow customers to explore the 1,000s of products in AllModern’s inventory.

Design lead alongside Creative Director Meghan O’Connor. We worked with the experience team on store inspiration, large mobile installations, and cash wrap design. Our design system mapped back to Swiss design movement with visible grid layouts and simple forms. Through this project, we built out the space’s signage system and printed collateral. I lead the creation of signage kits for sale, collections, and otherwise. The retail experience included UX design on large touchscreens to further explore the products AllModern offers outside of the space.

Modern retail store interior with a wooden wall featuring "AllModern" branding, a concrete counter, a slogan on a white wall, and various furniture displays.

A clear tote bag with black handles, containing pillows, held by a person. The bag is printed with the text "GOOD DESIGN IS THE STANDARD FOR ALL" and "ALLMODERN.COM."

Black abstract mobile sculpture with various geometric shapes, including circles, a rectangle, and a triangle, suspended against a light-colored background.

A woman interacts with a digital design studio display featuring various product cards at an AllModern store.

Two people working on a design project, with fabric swatches from AllModern, a notebook with room sketches, and a tape measure on a table.

Person examining fabric swatches on a couch in a furniture store, labeled "Modern Made Custom."

Image of marketing materials showing a mix of promotional offers and furniture collections. One ad mentions 'Up to 15% Off' on a red background, while another displays 'The Mixologist' with a blue background. There are illustrations from the 'William

Bedroom showroom display with a bed, pillows, bedding fabrics, and organized shelves containing blankets and cushions. A sign provides customization options for designing a bed.

Indoor construction site with white and black panels, including illustrations of a chair and a person at a table, scaffolding visible above.

Display board with rugs featuring geometric designs by Jason Wu in collaboration with AllModern. Includes a screen showing a person and QR code for a modern collection.

Modern furniture showroom interior featuring sofas, chairs, tables, and decor items. Large blue sign with store information on the right. Bright and open layout with plants and contemporary design elements.

Holiday shopping display in a store featuring gift items like glassware, drinkware, serving boards, pillows, and holiday wreaths, with signs for gift categories and price ranges.

Three women in a showroom with fabric samples on display

Modern furniture store interior with sectional sofa, chairs, and a variety of home decor items.

Showroom display of various chairs, including wooden, upholstered, and modern designs, set on white shelves with a "Pull Up A Chair" sign, alongside a dining table with a decorative mirror and lamp.

Modern furniture store showcasing custom upholstery options, featuring a display of sofas, armchairs, and fabric samples. A sign reads "Custom Upholstery."

Front view of an AllModern store with large glass windows and a modern facade.

Exterior of an AllModern store with large windows and a modern storefront design.

Billboard displaying modern furniture including a wooden chair, sideboard, dining table with green chair, and a blue sectional sofa, promoting "All Modern" with the message "Sit Tight - The best of modern furniture is on its way."