Emma is a creative director and brand designer who specializes in building visual identities with soul. With 15 years of experience spanning in-house and agency teams, she brings a well-rounded perspective to every project—balancing big-picture strategy with thoughtful design execution. Her work is rooted in understanding, storytelling, and a deep respect for intuition. Whether she’s shaping design from the ground up or evolving existing work, Emma leads with kindness, creative spirit, and a belief that great design always starts with empathy.