AllModern believes good design is the standard for all, not a luxury for the few. Part of Wayfair’s family of brands, AllModern uses the tech power of WF to bring modern design to the masses.

  • Design lead on brand identity re-design work alongside Creative Director Meghan O’Connor. We were inspired by the Bauhaus movement – geometric forms, purposefully simple letter mark, and primary brand colors. The identity creates a foundation for typographic play and expressive brand imagery.

  • Created templates for the catalog program and paved the best practices for the brand. Our first catalog with this template performed 25% better than others within the Wayfair organization. Through this work, I was able to attend in-person photoshoots and work with Art Directors on selecting shots for the spreads.

  • Working on campaigns of all kinds. This included brand campaign video brainstorming and story boarding, digital campaigns spanning across platforms. When working on the catalog program, the team and I were able to streamline content by bringing catalog stories over into the digital realm.

Light bulb illuminating with glowing coils in a dark background.
Split image with text on both sides. Left side: large white text on black background saying 'Good design is the standard for all' with an 'AM' logo. Right side: black text on white background showcasing different styles of 'Aktiv Grotesk' typeface, l
A black tote bag with geometric shapes and the "ALLMODERN" logo, held by a hand against a plain background.
A lit white candle labeled "ALLMODERN 01 Tomato Vine" next to a box with a tomato design. On the right, four squares: black, white, blue, and red.
Two people wearing black graphic shirts with white text and designs. The first shirt has geometric shapes and the word 'AllModern.' The second shirt features extensive white text on the back, with additional text running down the sleeves.
Modern living room with a white sectional sofa, colorful pillows, wooden coffee table, and lamp, featuring the text 'ALLMODERN.com' on the wall.
Collage featuring AllModern promotional materials with images of furniture, mobile interfaces, postcards, and a pen. Offers include 10% off and store details in Lynnfield, MA.
Three AllModern catalog covers featuring modern furniture: a tan sofa under a black pendant light, a blue sectional sofa with a dog, and a green sofa with colorful lights.
Two magazines are open on a light surface. The top magazine is titled 'ALLMODERN' and features a stylized top-down view of outdoor furniture with a checkered rug, a sofa with colorful cushions, a round table, and plants. The underlying magazine shows
Two promotional cards for AllModern featuring modern design elements, alongside tortoiseshell glasses, a notepad, Pantone color swatches, and a pen on a light surface.